Blog

Potential Pitfalls for Augmented Reality in Retail

User Experience Issues with AR We have previously looked at the great potential that Augmented Reality (AR) offers to high street retailing operations – but there are risks and major issues involved with its use that businesses need to make allowance for, in developing and testing. Like all ne…

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How Augmented Reality Can Transform Retail

How AR can enhance User Experience Bricks and mortar retailers have taken a battering pretty consistently since the internet first began to offer retail sales. High street locations have been looking to find new methods, innovation and edges over their online counterparts ever since but without …

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UX & Augmented Reality

Designing for Augmented Reality  So what is augmented reality and how does it relate to, and enhance, the user experience? The term augmented reality has recently sometimes been used in contexts to which it doesn’t accurately apply. Augmented Reality (AR) is a technology that allows the integ…

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Testing Conversational Interfaces

Usability Testing on Chatbots Chatbots are a great innovation and certainly an indicator as to where the industry is heading. But they are also in their relative infancy and provide plenty of scope for errors – and even full-blown disasters – to occur in their deployment and interaction with…

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Why Chatbots Fail

Common Issues with Chatbot UX Chatbots are relatively new, and like all new developments, there will be teething problems and user experience difficulties that present challenges to those wishing to use the innovation. This doesn’t mean that you shouldn’t engage with the technology and the …

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Making Chatbots Usable

Tips to Improve Chatbot UX As chatbots are a relatively new development, there has yet to be a set of common standards or practices adopted for their design and function. These will come with time; and user testing and user experience will contribute significantly to how these criteria and princ…

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The Impact of Chatbots on User Experience

User Interaction with Chatbots Obviously, your aim with providing a chatbot is to improve user experience. If you fail to accomplish this, you haven’t really achieved anything no matter how clever or innovative your technology is. But what sorts of objectives should you be setting for a chatbo…

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Common UX mistakes in Chatbots

When chatbots go bad Chatbots offer the promise of great things for the future – but they also contain massive potential pitfalls and failures if they are not properly considered, designed and developed. There have been some recent examples of ventures from major international corporations whe…

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Chatbot Conversation Design

What are Chatbots? You might never have heard of chatbots or you might have heard of them but have no idea what they are or how they work. The simple explanation is that they are user services which function by a set of protocols (or in more advanced cases using artificial intelligence) and are …

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Usability Testing for Sales Optimisation

Increasing Conversions on your Site Whichever way you cut it and regardless of what secondary objectives your website serves, the bottom line for most people is sales. There are many ways of achieving this and lots of variant opinions on what is the best method – hard v soft sell,…

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