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5 Tips for Creating Customer Journey Maps

Starting out on the process of customer journey mapping might, at first, appear daunting – and it certainly does present challenges which shouldn’t be underplayed. However, it need not be as complex as it might seem. Here are five tips you can follow to get you started. The exerc…

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How to create a Customer Journey Map

A customer journey map will feature a number of useful and critical elements in order to perform its function in an optimum way. Most of these elements will focus on some characteristic of the user; The first thing to determine is whose journey are we mapping and where they are going/what they …

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Customer Journey Mapping

What is Customer Journey Mapping?  A user or customer journey is the journey your user takes to get from one place to another on your site. But it can also offer a lot more insight than this and actually plot the whole life-cycle of a customer’s relationship with your organisation from their…

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Interview Series: UX Industry Insights

At Usability 24/7 we are fortunate to work with our network of international UX researchers within our Accredited Practitioner Program.We decided it would be great to talk to our researchers and get an insight into their industry experiences as well as find out what is unique about UX in their h…

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Interview Series: UX Industry Insights

At Usability 24/7 we are fortunate to work with our network of international UX researchers within our Accredited Practitioner Program.We decided it would be great to talk to our researchers and get an insight into their industry experiences as well as find out what is unique about UX in their h…

Read More

Interview Series: UX Industry Insights

At Usability 24/7 we are fortunate to work with our network of international UX researchers within our Accredited Practitioner Program. We decided it would be great to talk to our researchers and get an insight into their industry experiences as well as find out what is unique about UX in their …

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Augmented Reality in the Healthcare Industry

While the healthcare market might not be the first area you might think of in relation to augmented reality, it is one of the sectors that is embracing this technology and using it in innovative and highly imaginative and instructive ways to improve user experience in all fields of operation. Au…

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UX Challenges from AR

Augmented reality (AR) is where an online application or system interacts with reality in realtime and enhances or modifies the real-world perception of the user. Probably the best-known example of this technology is Pokemon Go. It is predicted that use of AR is set to grow at a significant rate…

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5 Tips for Better UX Design

You have probably read and heard a lot about UX design – certainly if you have ever engaged with this blog! But you might not be exactly clear on what constitutes good UX design and what principles you need to observe to achieve it. This piece will provide a brief outline of the crucial elemen…

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Building a Business Case for UX

A significant recent statistic has emerged suggesting that 55% of online businesses do not conduct any form of online user research. The Benefits of UX  There is a wealth of proven data to illustrate the benefits of UX-centric design and testing. For example other surveys have variously conclud…

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