UX & Augmented Reality

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Designing for Augmented Reality 

So what is augmented reality and how does it relate to, and enhance, the user experience?

The term augmented reality has recently sometimes been used in contexts to which it doesn’t accurately apply. Augmented Reality (AR) is a technology that allows the integration of digital information (e.g. graphics, sound, video) into a live view of the user’s physical environment in real time.

For it to be genuine augmented reality the technology should interpret and act upon inputs in context and consistently without significant further cues or input from the user and not impose restrictions on the user’s freedom of choice or movement within the environment. To put it into terms and an example that everyone would understand, Pokémon Go is a genuine augmented reality program. Automatic parking systems on some cars are another.

augmented reality user experience

One of the most important features and aspects of AR is that it does not rely on commands or user inputs but responds to situational stimuli to initiate or confirm actions. This is where its greatest value lies in relation to the user experience. Users do not have to go through complicated or unnecessary processes to activate the system; in fact they often do not have to do anything at all – just interact with the programme and respond to prompts and actions it offers.

From the user experience viewpoint, this offers several advantages:

  • The number of actions or interactions required to produce a result is greatly reduced or even nil;
  • AR can reduce users cognitive load as they can rely on the technology for information;
  • Repetition or slow input is eliminated greatly increasing speed of interaction;
  • Users don’t need to go searching for data as the app should be able to utilise real-time data from several sources.

Of course, to deliver these benefits to users the AR programme needs to have been designed intuitively. Here are some aspects to consider when designing an app that incorporates an AR element:

  • How the app is likely to be used needs to drive the AR interaction – for example, it will need to provide relevant information at the right point in the delivery;
  • Relevant information needs to be identified and its use in the process clearly understood and incorporated;
  • The type of instrument that the app is likely to be accessed by needs to be considered; for example designing an information-heavy, complex screen is not likely to work well in a mobile environment;
  • Likely sources of information and input should be researched and made available to the program to optimise results and reduce user command necessity;
  • The app should be easy to upload and use and be intuitive (or even automatic) rather than require priming or loading;
  • Inputs or actions on the part of the user should be minimised and automated as far as possible.

This important development has significant potential and implications for online service development. If you would like to learn more about the technology – and the possibilities -why not give us a ring on +44(0)800 024624 or email us at info@usability247.com.

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